1. Obscurity
2. Relative obscurity
3. Robert Scoble gets it
4. The ?-erati get it
5. The SEO and marketing “experts” abuse it and annoy everyone
6. Oprah ?s on her show
7. Soccer moms and your grandma try ?ing
8. Charmin Ultra-Soft becomes your friend on ?
9. Someone in the ? space gets bought
10. Time passes
11. Robert Scoble declares that ? is dead

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