2011 January
permalinkThe heartbreak of the pivot
(This was originally a response to a question asked of me on Quora, but I’ve copied it here to my blog so I can expand on it)
“Pivot” is a big catchphrase in the startup world these days. It has a glamorous feel to it: you picture the Twitter team dropping Odeo on the ground and moving on to the brand new idea without a moment’s thought. There’s more to it than that.
In May of 2010 we stopped spending all of our resources on DotSpots and started working on our new idea, Gri.pe. By our September launch at TechCrunch Disrupt, we were focusing all of our efforts on it and decided that we’d start the process of shutting down DotSpots.